Nostalgia for the brand makes a great introduction.
CLIENT
Superior
PRODUCT
Cerveza Superior
MARKETS
National
DATES
April 2021 - December 2022
THE CHALLENGE
TO LAUNCH THE SOCIAL MEDIA INITIATIVE FOR CERVEZA SUPERIOR IN THE US.
TO COMMUNICATE THAT CERVEZA SUPERIOR IS NOW AVAILABLE IN THE US MARKET.
TO ESTABLISH POSITIONING AND STRATEGY FOR THE BRAND FOLLOWING BRAND GUIDELINES.
The target is 1st generation Hispanics, focused on Mexican men in their 20’s - 50’s who are familiar with the brand from Mexico and may have some nostalgia of the brand.
OUR SOLUTION
A celebration of tradition and culture.
RESONATING WITH MEXICANS THROUGH DIGITAL STRATEGIES.
Through a carefully tailored positioning, we introduced Superior preserving the authenticity of a traditional Mexican brand for the new generations living in the U.S. while still connecting with the older consumers.
Social Media opened the door with culturally relevant topics and photo shoots with Hispanic models. Engaging digital activations built excitement within the community as consumers shared where they found the product it became more available in the market.
A Landing Page allowed the consumers to find the brand and learn more about the product and the story and tradition behind the product.
Within the framing of the campaign Celebra con Superior, we held full integration of in-person tools, with in store contests, and digital services where consumers signed up to enter a contest on line and were then able to be retargeted through an e-mail campaign.
Results of Cerveza Superior lauching in the U.S.
Social Media
Landing Page
E-mail campaign
FOR NEW PRODUCTS OR LARGER MARKET PENETRATION
The scope and geographic coverage fit your brand plan whether you are launching a new product or increasing the presence of established brands.
LET'S LIGHT THE WAY OF YOUR BRAND TOO!
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSol is a brand activation marketing agency that lights the way between CPG brands and Hispanic consumers. We utilize more than 18 years of experience and knowledge to strategize and execute integrated marketing campaigns that increase sales and brand awareness for brands where their consumers LIVE. PLAY, & SHOP.
NeoSol Marketing
A woman-owned small business for over 18 years.
Two-way communication begins with conversations with our clients before it starts with their consumers.
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