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We are a multicultural supermarket!
CLIENT
Kruger Co.
PRODUCT
Several Hispanic brands
MARKETS
CA, AZ, NV, UT, CO, & GA.
DATES
September 2015
THE CHALLENGE
INCREASE CONSUMER AWARENESS OF THE WIDE VARIETY OF PRODUCTS THROUGH DELICIOUS RECIPES.
The primary target is non-Hispanic customers from 20 to 54 years old. The secondary target includes 2nd generation Hispanic consumers 20 to 54 years old.
OUR SOLUTION
Well known Hispanic recipes leaving a delicious aftertaste
The quickest way to one's heart is through the stomach! And Hispanics are no exception. That is why NeoSol designed and executed a cooking clinic program to educate consumers on methods of preparation and consumption of diverse and unique Hispanic recipes.
Through live cooking clinics we drove trial of manufacturers’ key products while integrating digital and interactive components generating a lasting consumer experience.
The cooking clinic program included communication pieces such as POP materials, recipe booklet and social media postings. For the activation we designed a cohesive image to represent different brands.
Results of La Mesa Latina Cooking Clinics
+8
More than 8 participating Hispanic brands, such as Goya, Herdez, Mission, Cacique, among others benefitted from demonstrating a cohesive integration of products in a Hispanic recipe.
FOR NEW PRODUCTS OR LARGER MARKET PENETRATION
The scope and geographic coverage fit your brand plan whether you are launching a new product or increasing the presence of established brands.
LET'S LIGHT THE WAY OF YOUR BRAND TOO!
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSol is a brand activation marketing agency that lights the way between CPG brands and Hispanic consumers. We utilize more than 18 years of experience and knowledge to strategize and execute integrated marketing campaigns that increase sales and brand awareness for brands where their consumers LIVE. PLAY, & SHOP.
NeoSol Marketing
A woman-owned small business for over 18 years.
Two-way communication begins with conversations with our clients before it starts with their consumers.
What are your brands’ goals?