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Over the summer, we represented Yakult at two of the biggest events in the Southwest: The Ultimate Women’s Expo, the largest women’s expo in the United States of America hosted in Phoenix and Los Angeles, and the Los Angeles Comic Con, one of the biggest comic conventions in the world!

With more than 100,000 attendees, these events are focused on highly different consumers from inspiring business women to pop culture fanatics. With Yakult’s goal of showcasing wellbeing as attainable for all through a multi-segmented strategy, our Brand Ambassadors were trained in the most effective way to reach and engage each type of consumer.

Having the right staff, well trained, at the right events, ensured a successful engagement between consumers and the brand.

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About the author, Tatiana Rodriguez

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