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Home to so many of the nation’s most celebrated and iconic resorts and hotels, the International Sanitary Supply Association (ISSA) Show took place in fabulous Las Vegas, Nevada to showcase some of the world’s emerging cleaning products. Among them, Unilever’s Dove Soap launched its latest product, Dove Gallons, in true Vegas style. Utilizing a video wall to project a colorful video in an already elaborate booth display, we collaborated with a digital agency to procure this amazing feat.

The perfect balance of digitization and human interaction, the video created was shown on 4 video monitors in a wall formation. In it, the negative effects that plastic bottles, both the mini hotel and soda varieties, have on the environment. The solution presented was, of course, Dove Gallons, wherein 1 Dove Gallon can be used per room in a dispenser for guests to use.

Equal parts visual masterpiece and conversation starter, this publicity stunt lured conference goers into the booth to have a conversation. Although Dove is known as a household name, it’ll soon become a hotel name as their Dove Gallons will be used in hotels across the nation starting 2020.

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About the author, Tatiana Rodriguez

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