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This past holiday season provided us the opportunity to celebrate with our longtime client, Goya. We assisted in the production of not only one, but two holiday events with Goya that included the Día de la Virgen pageant at the historic Los Angeles Cathedral as well as the South Gate Christmas Parade. While each event provided a unique opportunity to showcase Goya products, the holiday spirit remained the same.

The Día de la Virgen Pageant concluded a season of prayer and procession with the delicious delights of Goya’s festive Ponche and Tamales. Our Demonstrators started the evening with a beautiful display of Goya branded tarps and tablecloths before lining up to serve holiday cheer to hungry processioners. Aside from serving up smiles, our Demonstrators also conversed with consumers regarding each of the products offered.

The South Gate Parade provided Goya the opportunity to introduce their delicious products to young and old generations alike. Aside from providing holiday merriment, our team also provided a slew of Goya goodies from their infamous plantain chips to holiday favorites such as their Ponche. Our Demonstrators channeled Santa Claus in spreading Goya goodness with a delectable display from branded tarps and tablecloths in their signature blue color to Goya foods that were passed out to all. We even provided a raffle that brought the community together and awarded one winner a basket full of Goya. You know what they say: “Si es Goya, tiene que ser Bueno!”

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About the author, Tatiana Rodriguez

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