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CEO Spotlight: The Marketing Evolution

Change and evolution are part of life and they’re not the same.  Change is simply becoming or making something different.  Evolution is the gradual process of accumulating change. Therefore, the latter is more advanced or complex.  What the industry is requiring is evolution in our marketing techniques.  I even venture in saying that some consumers have become immune or are completely desensitized to some media channels or messages.  Understanding their consumer is the most basic thing a brand can do, but adapting alongside their consumers is what keeps brands relevant –alive-.   How we learn to adapt and live in the
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