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TRUE PARTNERSHIP

Actualized results launching new and existing products across channels. With exceptional reporting.

15+ years activating the Hispanic consumer
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REAL WORLD + DIGITAL

2 way communication meets experiential. Because just doing sampling events just aren't enough anymore.

Our value added benefits add digital to every campaign
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ACTUAL CONSUMER INSIGHTS

We oversee your campaign with an expert eye and provide analytics and reporting to gain understanding.

We expertly blend modern tools and traditional ones
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EXPERT CUSTOMER TARGETING

We’ll get them to both try your product AND build brand loyalty—using real world & digital customer interaction.

The new consumer is smarter and more aware than ever

Do you know how to reach half of Californians?

We do. Hispanics make up fully 40% of California. People identifying as multi-cultural are even more. For over 15 years, we’ve specialized in guiding those customers to not only trying your product, but becoming brand and product loyalists. Both digitally, and in-person.

#HispanicHeritageMonth
#LatinX
#WOSB

BRAND ACTIVATION IS THE INTERSECTION OF REAL WORLD EVENTS, DIGITAL MARKETING, INTEGRATED MARKETING, MERCHANDISING, AND TWO-WAY COMMUNICATION. AND WE KNOW BRAND ACTIVATION.

EXPERIENTIAL MARKETING

Product Samples, Product Demonstrations, and Lifestyle Experiences. We'll usually package this with 3-4 other services to activate your brand.

TWO WAY COMMUNICATION

We listen, engage, AND sell your service or product. This is a crucial part of every package that is part of the overall strategy.

PROMOTIONS

We'll push out your Coupons, Incentives, and Rewards if it's brand appropriate. Consumers today love to be incentivized.

DIGITAL

QR Codes, Landing Pages, Site Enhancements and more. Normally necessary to any digital or real world Brand Activation, including sampling events.

SOCIAL MEDIA

We start with Social Listening, and end with metrics, hashtags, content, and engagement. We believe social is a crucial piece of the puzzle.

STRATEGY

We'll make our knowledge of the Hispanic consumer, part of your strategy. And we lean on our 15 years of experience for excellent results.

PAID CONTENT

Solutions like SEM, SMM, and PPC are effective if used to enhance other strategies. This is never used by itself in Brand Activation.

MERCHANDISING

If you currently have or are thinking about retail distribution channels, we'll make sure the intent matches the activation goal.

OMNICHANNEL

We act as the traffic cop to deliver clear, on-brand messaging across all media. Consumers resonate with the consistency & honesty this provides.

WE PARTNER WITH BRANDS BOTH LARGE & SMALL
Even small & micro brands can benefit from our guidance & strategy-led execution. Our approach allows even those smaller companies to capitalize on our success with larger brands by leveraging our experience with broad-spectrum digital and real-world marketing channels.
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What is Brand Activation?

It’s creating actual, lasting connections with consumers. It works as an overall strategy, or for just a campaign or product. We effectively use a combination of advertising that is specifically crafted to accomplish marketing goals for each particular business, product, or brand. 

That custom intersection of the services we provide is the holy grail of identifying, engaging, and activating your consumer.

Thinking about marketing from a Brand Activation standpoint is what many Fortune 500 companies have already transitioned to—it’s because they’re forced to innovate, identify, and look out over the horizon for market shifts so they can best reach their consumer.

With over 15 years in business, our clients number in the hundreds.

Please enjoy this small selection of just some of the more well known brands we continue to work with. From small brands to large brands, we've worked with them all.

Want to know if we're the right fit for you? Fill in the form below

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¡Hola!

We’d love to hear from you. You can also connect with us on Facebook, LinkedIn, or by email.

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If you work for, own, or are associated with a brand that ISN’T doing strategy-led brand activation and making that a focus, you need our newsletter.