Actualized results launching new and existing products across channels. With exceptional reporting.
REAL WORLD + DIGITAL
2 way communication meets experiential. Because just doing sampling events just aren't enough anymore.
ACTUAL CONSUMER INSIGHTS
We oversee your campaign with an expert eye and provide analytics and reporting to gain understanding.
EXPERT CUSTOMER TARGETING
We’ll get them to both try your product AND build brand loyalty—using real world & digital customer interaction.
Do you know how to reach half of Californians?
We do. Hispanics make up fully 40% of California. People identifying as multi-cultural are even more. For over 15 years, we’ve specialized in guiding those customers to not only trying your product, but becoming brand and product loyalists. Both digitally, and in-person.
BRAND ACTIVATION IS THE INTERSECTION OF REAL WORLD EVENTS, DIGITAL MARKETING, INTEGRATED MARKETING, MERCHANDISING, AND TWO-WAY COMMUNICATION. AND WE KNOW BRAND ACTIVATION.
Product Samples, Product Demonstrations, and Lifestyle Experiences. We'll usually package this with 3-4 other services to activate your brand.
TWO WAY COMMUNICATION
We listen, engage, AND sell your service or product. This is a crucial part of every package that is part of the overall strategy.
We'll push out your Coupons, Incentives, and Rewards if it's brand appropriate. Consumers today love to be incentivized.
QR Codes, Landing Pages, Site Enhancements and more. Normally necessary to any digital or real world Brand Activation, including sampling events.
We start with Social Listening, and end with metrics, hashtags, content, and engagement. We believe social is a crucial piece of the puzzle.
We'll make our knowledge of the Hispanic consumer, part of your strategy. And we lean on our 15 years of experience for excellent results.
Solutions like SEM, SMM, and PPC are effective if used to enhance other strategies. This is never used by itself in Brand Activation.
If you currently have or are thinking about retail distribution channels, we'll make sure the intent matches the activation goal.
We act as the traffic cop to deliver clear, on-brand messaging across all media. Consumers resonate with the consistency & honesty this provides.