Gain brand awareness and ultimately increase your sales in the Hispanic market during 2024.
Download "Winning Over the Evolving Hispanic Market: A 2024 Strategy Guide for CPG Brands".
Under the right light, your brand will attract and connect with Hispanic consumers.
With tailor-made marketing strategies and multi-channel brand activations a bond of loyalty grows between your CPG products and your target audience right where they LIVE, PLAY, & SHOP.
Mi casa es su casa
HOW TO EARN AN INVITATION TO YOUR CUSTOMER'S HOME
No one opens their home to strangers. To earn that honor, you need at least a bit of trust and, ideally, the history of a relationship built on appreciation and interest.
The same holds true when choosing a product at a supermarket or an online store. If the potential customer isn't familiar with the brand, the chances of buying it and taking it home are quite slim.
However...
If they've interacted with the brand at various points in their day, encountering it where they LIVE, PLAY, & SHOP through activities they enjoy and remember, the prospects become much more promising.
WE DON'T WAIT FOR THE CHANCE TO PRESENT ITSELF
We create the ideal opportunity for connection between your brand and the Hispanic market.
Leveraging an extensive portfolio of real-world and digital brand activations, we enhance the visibility of your CPG product to attract Hispanic customers.
Like breadcrumbs, we leave a path that brings them closer step by step. Through the convergence of multi-channel brand activations, we spark interest by showcasing your product during moments of Hispanic life where they can best relate and be shown ideas and opportunities of consumption.
WE'RE ON TOP EVERY STEP OF THE WAY
Showing up at the right place and at the right time
Imagine how much brand awareness it would add if your product appeared at your potential customer's favorite sporting event with promotional giveaways, and next, he would find it right next to the refrigerator in a store where he would take home beverages to enjoy the upcoming match, while in his phone's social media apps, your brand would pop-up to root for the same sport with a shared passion.
This is what creating a connection where your customers LIVE, PLAY, & SHOP.
Your brand would be right there, close by, with activities that serve as the best showcase for your CPG products, creating a connection with the consumer, and carving out a place in their mind and heart.
We shed the light of our experience to achieve your goals and ease the path to results
KNOWING THE MARKET
Benefit from a clear market understanding, extensive experience, and insights into the Hispanic community from NeoSol's team.
END-TO-END CONSISTENCY
Our commitment remains consistent whether you choose to engage us for one or several stages of activation marketing: from conception and planning to logistics, execution, and result delivery and analysis.
FOR NEW PRODUCTS OR LARGER MARKET PENETRATION
The scope and geographic coverage fit your brand plan whether you are launching a new product or increasing the presence of established brands.
ALWAYS TAILORED TO FIT YOUR GOALS
Because every brand and the relationship with its customers are unique, so is the integrated marketing strategy we deliver.
Marketing Strategy
Define clear objectives to guide planning.
Identify market opportunities and establish precise segmentation.
Integrate real-world and digital activation strategies, with a strong focus on their synergistic power.
Craft original and personalized brand activation proposals, based not only on creativity but on a solid grasp of your goals and the Hispanic audience.
Optimize resources and budgets.
Establish the basis for specific branding for the Hispanic market
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Define clear objectives to guide planning.
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Identify market opportunities and establish precise segmentation.
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Craft original and personalized brand activation proposals, based not only on creativity but on a solid grasp of your goals and the Hispanic audience.
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Integrate real-world and digital activation strategies, with a strong focus on their synergistic power.
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Optimize resources and budgets.
Integrated Campaign Execution
Hire, train, and outfit staff responsible for live activations.
Produce promotional materials and merchandise.
Logistics for materials and equipment.
Sponsorship negotiation.
Event permits and coordination with vendors.
Relationship with key retailers to maximize exposure.
Design, copywriting, and content for websites, blogs, landing pages, and social media.
Funnel strategies: from landing page design to the sequence of emails delivered to your customer’s inbox.
Content publishing, digital activation monitoring, ads and campaign management.
Digital marketing strategies including Geofencing and Google, Facebook and Streaming Ads.
Cause-based marketing.
Social media content (design, copy, and video), and campaign management.Relationship with nano, micro and macro influencers.
Assessment and Results Analysis
Set measurement parameters (KPIs) if you don't have them.
Dashboards with metrics to monitor active strategies and make informed decisions (for campaigns lasting 3 months or more).
Reports with photographic and numerical evidence for shorter campaigns.
Design, copywriting, content publishing, distribution, ad management, and digital activation monitoring.
Analyze results and make real-time recommendations for continued improvement.
Social media content (design, copy, and video), and campaign management.
TESTIMONIAL
NeoSol customer experience
"Our brand awareness in the Hispanic market increased from 24% in 2020 to 57% in 2023 due to strategies and activations from NeoSol Marketing”
Lessly L.
Brand Manager, SueroX - Genomma Labs
LET’S ACTIVATE YOUR BRAND TO CONNECT WITH THE HISPANIC MARKET
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSol is a brand activation marketing agency that lights the way between CPG brands and Hispanic consumers. We utilize more than 18 years of experience and knowledge to strategize and execute integrated marketing campaigns that increase sales and brand awareness for brands where their consumers LIVE. PLAY, & SHOP.
NeoSol Marketing
A woman-owned small business for over 18 years.
Two-way communication begins with conversations with our clients before it starts with their consumers.
What are your brands’ goals?