Nostalgia for the brand makes a great introduction
Through a carefully tailored positioning, we introduced Superior preserving the authenticity of a traditional Mexican brand for the new generations living in the U.S. while still connecting with the older consumers.
Social Media opened the door with culturally relevant topics and photo shoots with Hispanic models. Engaging digital activations built excitement within the community as consumers shared where they found the product it became more available in the market.
A Landing Page allowed the consumers to find the brand and learn more about the product and the story and tradition behind the product.
Within the framing of the campaign Celebra con Superior, we held full integration of in-person tools, with in store contests, and digital services where consumers signed up to enter a contest on line and were then able to be retargeted through an e-mail campaign.
Results of Cerveza Superior lauching in the U.S.
FOR NEW PRODUCTS OR LARGER MARKET PENETRATION
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSol is a brand activation marketing agency that lights the way between CPG brands and Hispanic consumers. We utilize more than 18 years of experience and knowledge to strategize and execute integrated marketing campaigns that increase sales and brand awareness for brands where their consumers LIVE. PLAY, & SHOP.
A woman-owned small business for over 18 years.