HYDRATED EVERYWHERE
CASE STUDY
Replenishing after heat, exercise, and even hangover.
CLIENT
Pharmaceutical
PRODUCT
Electrolit
MARKETS
Greater Los Angeles Area.
DATES
Summer 2017
THE CHALLENGE
MAXIMIZE PENETRATION OF BRAND AND BRAND DEVELOPMENT.
Men and women of age 18-45, who seek to replenish their body from exposure of heat, exercise, and hangovers.
OUR SOLUTION
Maximizing a refreshing presence in key events and social media.
MAXIMIZING PENETRATION OF BRAND AND BRAND DEVELOPMENT.
Since the summer of 2027, we have helped them develop and increase their market share in California, Texas, and Florida. In turn, we increased their sales by 35% in comparison to previous years
In addition to positioning their product with Millennials in guerilla activations and sponsored events, we represented them on social media platforms like Instagram and Facebook.
We conducted in-store sampling in general market chains and market research in the form of purchase intercepts.
NeoSol designed a Street Team campaign that would adjust to the consumption patterns of the product and geographical areas where the product sought support in representation and development.
With a specialized team, we selected key areas and mass events where our Brand Ambassadors approached consumers with samples and giveaways.
Results of campaigns at key areas and mass events.
+8
More than 8 participating Hispanic brands, such as Goya, Herdez, Mission, Cacique, among others benefitted from demonstrating a cohesive integration of products in a Hispanic recipe.
FOR NEW PRODUCTS OR LARGER MARKET PENETRATION
The scope and geographic coverage fit your brand plan whether you are launching a new product or increasing the presence of established brands.
LET'S LIGHT THE WAY OF YOUR BRAND TOO!
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSolis a marketing agency that lights the way between CPG brands and Hispanic consumers with NextGen demo campaigns. We utilize more than 18 years of experience and knowledge to strategize and execute customized demo campaigns that increase sales and brand awareness for brands where their consumersLIVE. PLAY, & SHOP.
NeoSol Marketing
A woman-owned small business for over 18 years.
Two-way communication begins with conversations with our clients before it starts with their consumers.
What are your brands’ goals?