DEMOS WITH DIGITAL POWER
CASE STUDY
"Spin and Win" makes a playful connection
CLIENT
Goya Products
PRODUCT
Coconut water, corn flour and more
MARKETS
CA.
DATES
Summer 2024
THE CHALLENGE
TO PROMOTE THE BRAND AT AN OPPORTUNE POINT OF CONSUMPTION
Men and women from 25 to 45 years old.
OUR SOLUTION
Bring the product closer to the market when it is needed the most
Set up a tent sampling activation in the parking lots of Ralphs & Food4Less retailers near the chili roasting.
Goya’s coconut water sampling was an interactive and memorable way for consumers to engage with the brand.
We incorporate a digital spinning wheel to win prizes and collect consumer e-mail addresses.
RESULTS:
• Successful execution of 75 activations between TX and CA.
• Close to 30,000 samples shared with Hispanic costumers.
• 65,000 Impressions, and a high growth in brand recognition.
• Sales during the 2-month program increased by 20%.
Results after our NextGen Demo Campaign approach
If your answer is “NO” to any of the previous questions, your brand's visibility is at risk!
LET'S LIGHT THE WAY OF YOUR BRAND TOO!
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSolis a marketing agency that lights the way between CPG brands and Hispanic consumers with NextGen demo campaigns. We utilize more than 18 years of experience and knowledge to strategize and execute customized demo campaigns that increase sales and brand awareness for brands where their consumersLIVE. PLAY, & SHOP.
NeoSol Marketing
A woman-owned small business for over 18 years.
Two-way communication begins with conversations with our clients before it starts with their consumers.
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