We are a multicultural supermarket!
The quickest way to one's heart is through the stomach! And Hispanics are no exception. That is why NeoSol designed and executed a cooking clinic program to educate consumers on methods of preparation and consumption of diverse and unique Hispanic recipes.
Through live cooking clinics we drove trial of manufacturers’ key products while integrating digital and interactive components generating a lasting consumer experience.
The cooking clinic program included communication pieces such as POP materials, recipe booklet and social media postings. For the activation we designed a cohesive image to represent different brands.
Results of La Mesa Latina Cooking Clinics
FOR NEW PRODUCTS OR LARGER MARKET PENETRATION
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSol is a brand activation marketing agency that lights the way between CPG brands and Hispanic consumers. We utilize more than 18 years of experience and knowledge to strategize and execute integrated marketing campaigns that increase sales and brand awareness for brands where their consumers LIVE. PLAY, & SHOP.
A woman-owned small business for over 18 years.