OBSERVING LENT
CASE STUDY
Young novices as brand ambassadors
CLIENT
Los Altos Foods
PRODUCT
Queso fresco
MARKETS
CA & TX.
DATES
March-April 2016
THE CHALLENGE
TO DEVELOP A RETAIL CAMPAIGN PROMOTION IN HISPANIC STORES DURING LENT THAT SUPPORTED THE LOS ALTOS ONLINE DIGITAL CAMPAIGN
Men and women from 25 to 65 years old.
OUR SOLUTION
Creating a connection during a meaningful religious time with the Hispanic community
Lent is an important religious season for the Hispanic community. In terms of food, the restriction of animal meat consumption creates an opportunity for cheese!
Supporting the religious iconography of the promotion, NeoSol developed a program with Brand Ambassadors that would sample and talk to consumer at a fixed station and a mobile station using an usherette tray.
We designed and produced a unique attire for BA’s that ties in with Lent resembling young, energetic novices.
RESULTS:
• Successful execution of 75 activations between TX and CA.
• Close to 30,000 samples shared with Hispanic costumers.
• 65,000 Impressions, and a high growth in brand recognition.
• Sales during the 2-month program increased by 20%.
Results after a 2-month integrated activation.
If your answer is “NO” to any of the previous questions, your brand's visibility is at risk!
FOR NEW PRODUCTS OR LARGER MARKET PENETRATION
The scope and geographic coverage fit your brand plan whether you are launching a new product or increasing the presence of established brands.
LET'S LIGHT THE WAY OF YOUR BRAND TOO!
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSolis a marketing agency that lights the way between CPG brands and Hispanic consumers with NextGen demo campaigns. We utilize more than 18 years of experience and knowledge to strategize and execute customized demo campaigns that increase sales and brand awareness for brands where their consumersLIVE. PLAY, & SHOP.
NeoSol Marketing
A woman-owned small business for over 18 years.
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