LOS ALTOS CHEESE
Young novices as embassadors of the brand
Lent is an important religious season for the Hispanic community. In terms of food, the restriction of animal meat consumption creates an opportunity for cheese!
Supporting the religious iconography of the promotion, NeoSol developed a program with Brand Ambassadors that would sample and talk to consumer at a fixed station and a mobile station using an usherette tray.
We designed and produced a unique attire for BA’s that ties in with Lent resembling young, energetic novices.
Results after a 2-month integrated activation.
FOR NEW PRODUCTS OR LARGER MARKET PENETRATION
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSol is a brand activation marketing agency that lights the way between CPG brands and Hispanic consumers. We utilize more than 18 years of experience and knowledge to strategize and execute integrated marketing campaigns that increase sales and brand awareness for brands where their consumers LIVE. PLAY, & SHOP.
A woman-owned small business for over 18 years.