INTRODUCTION & POSITIONING
CASE STUDY
A first impression that knocks it out of the park!
CLIENT
Yakult
PRODUCT
Probiotics milk drink
MARKETS
National
DATES
Since 2008
THE CHALLENGE
PROVIDING TARGETED PRESENCE AND PROMOTING BRAND AWARENESS THROUGHOUT THE COUNTRY.
Men and women from 25 to 65 years old.
OUR SOLUTION
Giving a taste of the benefits of Yakult in demo campaigns in key retail chains
We began working with Yakult in 2008. Since then we have helped them develop and increase their market share in San Fernando Valley, San Diego and Oxnard.
With the use of the rolling cart and a wholesome demo program we helped Yakult position the product across the Hispanic market as a go to probiotic drink.
15 years later we are now supporting a strategy to cross over the General Market participating in health related events through out the country and supporting our favorite teams in SoCal.
RESULTS:
• Successful execution of 75 activations between TX and CA.
• Close to 30,000 samples shared with Hispanic costumers.
• 65,000 Impressions, and a high growth in brand recognition.
• Sales during the 2-month program increased by 20%.
Results after retail events from March 2023 to November 2024 in 25 cities in 15 states.
If your answer is “NO” to any of the previous questions, your brand's visibility is at risk!
LET'S LIGHT THE WAY OF YOUR BRAND TOO!
Take the first step by scheduling a conversation with our Marketing Strategist and let NeoSol guide and support you in increasing the visibility of your CPG product and engagement in the Hispanic market.
NeoSolis a marketing agency that lights the way between CPG brands and Hispanic consumers with NextGen demo campaigns. We utilize more than 18 years of experience and knowledge to strategize and execute customized demo campaigns that increase sales and brand awareness for brands where their consumersLIVE. PLAY, & SHOP.
NeoSol Marketing
A woman-owned small business for over 18 years.
Two-way communication begins with conversations with our clients before it starts with their consumers.
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